Spirit Law Group
Law for Brands Worth Toasting To.
"Traditional full-service firms treat alcohol law as a compliance sub-practice; for SLG, it is the priority. We reconcile rigid post-Prohibition Three-Tier System regulations with the pace of modern consumer packaged goods (CPG) marketing."
The New Beverage Economy
The Niche
The beverage sector has transformed. From Functional Wellness Drinks ($48.5B market) to Craft Spirits and Non-Alcoholic alternatives, the landscape is fragmented and high-growth. A single mistake in labeling, manufacturing, or marketing can be costly. We provide the specialized regulatory counsel needed to navigate this friction.
The Model
Unlike "Old Guard" legacy boutiques or generalist mid-size firms, SLG competes on commerce. We act as the first true General Counsel-like firm for startups, handling everything from TTB filings and ABC permitting to trademark strategy and distribution structuring.
Expertise, Leverage & Structure
Our greatest asset is our human capital.
12
3
8
472 hrs/yr
Annual Payroll by Role
The "Leverage" Strategy
We push work to the most cost-effective level. A client shouldn't pay $700/hr for a partner to complete a standard TTB label application. That work is leveraged down to our expert paralegals, freeing associates for complex drafting. This is a win-win: clients get cost-effective service, and the firm maximizes profitability.
Founding Partners
Ivanna Druzhinsky
Commercial & BrandFrom a consumer products and branding firm, specializing in CPG startups, IP/trademark law, M&A, and fundraising.
Yael Medina
Hospitality & ABCFrom a beverage and hospitality boutique, with a client base including restaurant groups and craft spirits companies.
Partner 1 (Regulatory)
Federal ComplianceFrom a "Big Law" regulatory practice, offering extensive TTB and federal compliance expertise.
Financial Viability
Launch Capitalization
$1.25M Total Funding
Operating Budget
$1.69M First Year OpEx
$450
3,769
Why this works:
We need to bill only 472 hours per person annually (less than 10 hours per week) to cover costs. This conservative model ensures safety.
Client-Focused Billing Models
Flat Fees
Price certainty for TTB labels, trademarks, and liquor licenses.
Hourly
For complex M&A, litigation, or crisis management.
Retainers
General Counsel services for established brands needing daily access.
The Office:
SoHo Creative Hub
We occupy a 2,300 sq. ft. loft in SoHo/Nolita. We are steps away from branding agencies and PR firms. Our office includes a stylish bar area to display client products, embodying the "clubhouse" feel.
Operations & Security
Hospitality & Marketing
Digital Presence
Our strategy targets where our clients live: LinkedIn for thought leadership, Instagram for brand storytelling, and TikTok for behind-the-scenes content.
The "Welcome" Experience
Every new SLG client receives a curated gift set: premium branded mugs, coasters, tote bags, and a signature scented candle (Blood Orange, Cedar, Amber).
